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Based on statistics, you solely have 7 seconds to arouse the person’s curiosity and persuade him to obtain the appliance. The easiest way is to make use of screenshots, as a result of they’ll appeal to extra consideration instantly after visiting the app web page.

This information will discover 13 actionable tips for taking screenshots that may improve your App Retailer downloads.


All efforts to optimize the app web page will likely be in useless if you don’t persuade the person to click on the obtain button. The screenshots create the primary impression, primarily based on which an individual decides whether or not to obtain the app or not. Finest app screenshots for iOS in App Retailer exhibit its capabilities, capabilities, visuals, and interface.

Folks shortly and simply understand data from all visible components: icons, movies, screenshots. In some circumstances, optimizing screenshots within the App Retailer will increase the conversion charge by 18-28%. It has a optimistic impact on additional promotion as a result of the variety of downloads is among the predominant components in rating an app within the Apple Retailer.

If the pictures are mediocre, most definitely, customers will obtain one other app with an identical objective and a extra wonderful web page. Low-quality screenshots scale back the effectiveness of all promoting campaigns — improve the prices of attracting site visitors and scale back earnings because of low conversion.

Select essentially the most clear and most tasty photographs. Put money into high-quality, professional-grade screenshots each time doable. Don’t use inventory photographs. They make the app non-unique and may make a flawed first impression. It’s very true of the primary three screenshots within the App Retailer, which customers discover first.

If you happen to don’t have the sources for skilled photographs, it’s sufficient to organize common snapshots of the app’s person interface. The primary factor is to take a high-quality image. Let’s think about what it needs to be in additional element.


Optimization of the app for the App Retailer and Play Market is totally different, and we wrote about this intimately within the article about rating components within the App Retailer and Google Play. Additionally they have further necessities for screenshots, so put together totally different screenshots for every website, considering their wants. Right here and now, we’re speaking particularly concerning the App Retailer.

Fundamental necessities for screenshots of the app to be downloaded within the App Retailer:

File format: PNG, JPEG.
High quality: The perfect.
Adapting photographs to suit the display screen: 6.5-inch iPhone;5.5-inch iPhone;12,9-inch iPad Professional.It isn’t essential to add photographs in numerous sizes for particular person iPhone fashions. This system mechanically adjusts the optimum measurement for different generations of smartphones.
Extra suggestions: It’s allowed to point the achievements of the app.

Screenshot sizes in App Retailer should match the display screen sizes of all telephones and tablets your customers have. Apple doesn’t present a most or minimal size for screenshots. Really helpful sizes will differ relying on the gadget.

Pay attention to the variations in App Retailer design relying on the iOS model. The looks of the app retailer is totally different on totally different units, so the screenshots needs to be numerous.

Display screen measurement (fashions) Decision, pixels
6.5 inches (iPhone 12-13 Professional Max, iPhone 11 / 11 Professional Max, iPhone XS Max, iPhone XR) 1242 x 2688
2688 x 1242
5.8 inches(iPhone 13 / 13 Professional / 13 mini, iPhone 12/12 Professional/12 mini, iPhone 11 Professional, iPhone XS, iPhone X) 1125 x 2436
2436 x 1125
5.5 inches(iPhone 8 Plus, iPhone 7 Plus, iPhone 6s Plus) 1242 x 2208
2208 x 1242
4.7 inches(iPhone SE, iPhone 6 / 6s / 7 / 8) 750 x 1334
1334 x 750

Display screen measurement (fashions) Decision
12.9 inches(iPad Professional) 2048 x 27322732 x 2048
11 inches(iPad Professional, iPad Air, iPad mini) 1668 x 23882388 x 1668 1640 x 23602360 x 1640

Which screenshots to add – vertical or horizontal

About 96% of the highest apps in 2021 use vertical (portrait or portrait) screenshots. Recreation creators use them 80% of the time.

The portrait association means that you can place extra data since three vertical screenshots are displayed within the SERP directly (just one horizontal orientation). Alternatively, a sizeable flat screenshot is extra noticeable within the listing of apps and, in response to statistics, offers the next variety of conversions.

Which screenshot format to decide on is determined by the options of the apps. It’s higher for apps with superior performance so as to add vertical photographs to get all of the important data sooner. Easy shiny apps (for instance, a calculator) are finest supplemented with a horizontal screenshot. Place a name to motion on it or create a collage.

Video as a substitute of the primary screenshot

You have been looking out the App Retailer on iOS 12 and above shows nearly two screenshots on the display screen. You’ll be able to add an auto-play preview video as a substitute of the primary shot.

Video necessities:

Variety of movies allowed As much as 3
Format .mov, .m4v, .mp4
Video decision and measurement Obtain movies in FullHD or greater format. The utmost measurement is 50 MB.The video is mechanically scaled down to suit the display screen measurement of the gadget.
Video period 15-30 sec
Autoplay Silent – add human-readable subtitles to video (about 69% of customers watch movies in a public place);
Video orientation Vertical and horizontal
Moderation options It’s forbidden so as to add advertising and marketing supplies to the video;The video wants to indicate the UI / UX of the app or the gameplay of the sport;Moderation takes place manually and takes as much as 24 hours.

Make a video cowl as a separate screenshot. Video doesn’t play mechanically in power-saving mode. Subsequently, it’s important to concentrate to the design of the freeze-frame. The video cowl will act as a screenshot and should comprise further data. Take a freeze-frame in response to the identical suggestions as for screenshots of IOS apps.

Creating App Retailer screenshots will be difficult, particularly contemplating the distinction in show sizes, orientations, and the flexibility to obtain movies. If you happen to’ve determined to take screenshots of the iOS app your self, use the screenshot optimization suggestions under.


Tip 1. See what opponents have already completed

Earlier than taking screenshots, overview the screenshots of opponents’ apps. Take note of the knowledge offered, the presence of calls to motion, the kind of fonts for signatures, and different particulars. Don’t mindlessly copy an thought; as a substitute, take the perfect options for your self.

Goal prime apps in your and associated niches. You’ll be able to conveniently analyze opponents utilizing ASOMobile providers, for instance, the perform “Visible comparability”.

Tip 2. Place the principle data on the primary screenshot

The primary screenshot clearly signifies the essence of the app, its performance, and its inside visible design. The primary screenshot of WhatsApp Messenger is a good instance. The image exhibits the looks of the messenger and describes its 3 predominant benefits: “Handy. Dependable. Safely”. Within the second, third, and fourth screenshots, the benefit of the app is added, and what the chatting seems to be like.

You will need to present in every picture what the person will obtain after downloading the apps, what’s the worth.

Tip: Make screenshots of the app clear, fascinating, with a minimal quantity of textual content.

Tip 3. Attempt to break up the content material into two screenshots

If the thought doesn’t match into one screenshot, otherwise you need to make a shiny design, divide the textual content or picture into two footage. This characteristic is utilized by Fb. And though the inscription would match properly on one picture, that is how the app web page seems to be brighter and clearer.

YouTube makes use of one other trick: one perform for every screenshot. So the person in simply three footage understands the principle benefits of YouTube.

Uber went even additional and made a rapid information to reserving a journey from their screenshots. Be aware that the primary snapshot clearly exhibits the aim and advantages of the app, whereas the final snapshot encourages customers to make use of the service.

Tip 4. Make captions shiny and simple to learn

Screenshots are displayed on cell units with a small show. Subsequently, hold the background of the image easy and the textual content quick, clear, and simple to learn. Contrasting colours will assist you with this.

For textual content, select a font that’s straightforward to learn, even when you do not open a screenshot, akin to SF Professional Textual content. Do not write an excessive amount of, attempt to get the purpose throughout in a brief phrase and even one phrase. Optimally – 3-5 phrases.

Tip 5. Improve the font measurement of key signatures

So you possibly can extra simply convey your thought to the person and shortly curiosity him. It’s a lot simpler to concentrate to a key phrase than to learn your complete textual content.

For instance, the Meditopia meditation app highlights its achievement in giant print: “Finest Meditation App.” Please notice that the unimportant phrase “for” is written in small print, and every little thing else is in daring and with a capital letter. So consideration instantly clings to key phrases.

Tip 6. Use essentially the most acceptable shade for every screenshot

The selection of shades is determined by the kind of your app. A number of the finest providers use their very own recognizable “model” shades: the already talked about Uber – black, Fb – blue.

You too can create a typical one for various screenshots utilizing an identical design. Use the identical background, related font and textual content placement, or attempt your method of capturing pictures with the identical story.

Keep in mind that it’s higher to make photographs with contrasting, however on the similar time not defiantly shiny. Amazon Prime Video screenshots have a superb distinction – comfortable blue, translucent black, white.

Tip 7. Choose the main focus aspect for the screenshot

An particularly related characteristic for video games the place the principle focus is a shiny recreation character. For instance, the favored video games “My Speaking Tom” or Minecraft in every of their screenshots depict recognizable characters (though, because it appears to us, within the first app this technique is way more profitable).

By the way in which, take note of the type of screenshots in Minecraft – minimalistic, with easy giant print. It totally corresponds to the concept of the sport.

Tip 8. Spotlight distinctive traits, options and advantages

If in case you have an award, a advice from Apple, or a famend main publication, be happy to say it within the app screenshots. It will improve person confidence and they’re extra more likely to obtain it.

You too can spotlight your different achievements within the screenshots. For instance, 1 million downloads or unique affords.

Tip 9. Add a zoom aspect for the important thing components of the screenshot

Customers virtually don’t use full-screen mode to view screenshots, and much more so they won’t enlarge them on their very own. Focus individuals’s consideration on the important thing components of the performance by growing them your self.

Tip 10. Use distinctive labels and inserts, present the exclusivity of the app

Greater than 2 million apps have been downloaded within the App Retailer, so you’ll all the time discover a number of related affords in the identical space.

It’s the distinctive options and advantages that may make the person obtain the app. For instance, for providers with on-line coaching, the next affords could also be distinctive:

  • The variety of exercises, their regularity.
  • Writer’s classes.
  • Exercises stay / recording.
  • Availability of video / audio recording, subtitles.
  • Calorie monitoring and weight-reduction plan planning.
  • Person critiques, picture “Earlier than-After”.

Tip 11. Localize and adapt screenshot components

For worldwide apps out there in a number of international locations and in a number of languages, ASO localization is vital to growing conversion charges.

Appropriate localization removes the language barrier, makes it simpler to grasp the performance and interface. Since it’s all the time extra handy to make use of apps in personal language, care for your worldwide viewers and localize screenshots for all international locations the place the app is operating.

It can be crucial not solely to translate but additionally to adapt the textual content to a particular viewers, to have in mind the cultural traits of the international locations. You might want to alter the way in which the images are introduced, and even change the knowledge altogether. An instance of such a reliable strategy is demonstrated by screenshots of Aliexpress apps. For various international locations, they differ within the displayed items, ads/promotions. Please notice that for every localization, totally different merchandise are related, that are within the biggest demand within the area.

Tip 12. Add as many screenshots as doable

You’ll be able to add from 1 to 10 screenshots for one app and its localization within the App Retailer.

We analyzed the highest 100 apps and observed that almost all builders solely add 5 footage. We additionally analyzed person conduct and located that about 40% flip by way of the video and the primary two screenshots searching for extra detailed data. If he doesn’t see the principle benefits, the advantages of putting in your app, most definitely, he’ll go to the competitor’s app web page. Not many are prepared to learn an in depth description of app.

Add as many high-quality screenshots as doable. Attempt to add all 10 footage and make them as informative as doable.

Tip 13. Edit the standing bar

Keep in mind to take away any pointless icons from the standing bar earlier than taking a screenshot. Deal with icons like this:

  • The identify of the cell service operator;
  • Full battery icon;
  • Availability of a community, entry to Wi-Fi;
  • Disabled Bluetooth, GPS, tethering, or different superior options.

If you happen to can’t flip off all of the icons, you possibly can erase them within the picture editor or just crop them. However do not forget about excessive decision and appropriate screenshot sizes!


It will assist you perceive which web page design is finest attracting your viewers. Attempt to take a look at a number of choices: with video, horizontal and vertical screenshots, totally different designs. Evaluate the end result and select the most suitable choice. However do not cease there – hold testing new creatives. Attempt to attempt a brand new design a minimum of as soon as a month.

Screenshot optimization is the a part of ASO that has the largest affect on conversions. It would not matter the place your person got here from – from search, advertisements, or different sources. Because of this, it nonetheless finally ends up on the app web page. At this stage, the visible design influences most of all his determination to obtain the app.

With ASOMobile providers, it’s a lot simpler to optimize your app within the App Retailer and Google Play. In just some clicks, you possibly can acquire complete details about your opponents, discover fascinating concepts from different niches, and put together an optimum market entry technique. Analyze the info of any app in rating and search.

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