On the finish of final 12 months, Finland had 2.8 million avid gamers, greater than half of the nation’s whole inhabitants. The Finnish gaming market generated $435 million in income in 2020.
- Gamers in Finland engage with gaming and the culture surrounding it in many ways, even approaching platform agnosticism for some demographics. Keep reading for a Consumer Insights deep dive into gamers in Finland, featuring:
We’ll use avid gamers in Sweden as a degree of comparability because of the similarities of those Nordic markets.
Like Most Video games Markets, Finland Is Cell-First (however With a Twist)
As a part of the survey, we requested respondents whether or not they play video games and—in the event that they do— which platforms they frequently play on. Of the avid gamers in Finland:
- 86% of play on cellular (vs. 90% in Sweden).
- 77% play on PC (vs. 68% in Sweden).
- 76% play on console (vs. Sweden’s 72%).
Relative to Sweden and most of the different markets we cowl (33 in whole), avid gamers in Finland unfold out their playtime throughout completely different platforms. We name this platform agnosticism.
In most markets, cellular is overwhelmingly extra widespread than PC or consoles. This isn’t the case in Finland, which some might discover placing because the nation is dwelling to a number of the West’s largest cellular builders—Rovio, Supercell, Significantly Digital Leisure, the listing goes on.
Finland additionally boasts main PC and console builders, together with Treatment and Housemarque. And plenty of (youthful) Finnish individuals have loved a powerful relationship with PC and console gaming for the reason that early nineties, maybe motivated by the nation’s lengthy and chilly winters.
Male Players in Finland Are Even Extra Platform Agnostic
Feminine avid gamers in Finland are much more prone to play by way of a cellular system, whereas males usually tend to play on PC and console than on cellular:
Our male respondents’ platform agnosticism right here may sign alternatives for cloud gaming providers and sport subscriptions that serve a number of platforms (e.g., Xbox Recreation Go Final). Finland is in fact a comparatively small market by inhabitants, nevertheless it may present a powerful testbed for such providers.
As talked about, most feminine avid gamers in Finland (93%) play on cellular, highlighting cellular video games as a viable advertising and marketing automobile for manufacturers concentrating on the group.
Which In-Recreation Gadgets Are Standard Amongst Finland’s Paying Players?
In our gamer Client Insights survey, we requested paying avid gamers which in-game gadgets they purchase (if any). We outline paying avid gamers as those that spend cash on video games. We discovered that 69% of payers in Finland purchased in-game gadgets up to now six months (vs. 73% in Sweden).
Players in Finland are barely extra prone to have purchased in-game currencies and content material packs, whereas playable characters and power-ups are extra generally purchased in Sweden.
Apparently, feminine avid gamers are driving Finland’s greater price of in-game forex consumers: 32% purchased in-game currencies, in comparison with simply 17% of males. This prevalence is a testomony to the upper share of girls who play on cellular, the place free-to-play monetization is the usual.
Standard Recreation Franchises in Finland
We additionally requested avid gamers in Finland which franchises they performed up to now six months, giving additional context to their taking part in and spending habits:
- 26% performed Sweet Crush Saga (36% of girls and 19% of males).
- 25% performed Grand Theft Auto (15% of girls and 32% of males).
- 24% performed Minecraft (21% girls and 26% of males).
- 21% performed Name of Obligation (11% girls and 28% males).
The excessive share of feminine in-game forex consumers is sensible given their curiosity in Sweet Crush Saga and their choice for cellular titles. Sweet Crush, which is monetized by way of in-game forex, is the group’s most performed franchise up to now six months and is indicative of frequent cellular monetization methods.
In conclusion, Finland’s video games market is various and thriving, stuffed with progressive video games firms and engaged avid gamers desirous to play. Nevertheless, the Client Insights information we now have coated right here merely scratches the floor of this thrilling market.