App Store Optimization Tips- How to Boost Organic User Acquisition for Ecommerce Apps

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The app shops aren’t simply the place you publish your app. They’re the #1 driver of app discovery, with a median of 100 million apps being downloaded each single day throughout the globe.


Procuring apps particularly are seeing an enormous quantity of curiosity from customers. They’ve the best year-over-year development price of all cellular industries, growing periods by 54% as shoppers proceed to shift their spending to cellular apps.

However when almost 5,000 apps are being revealed on the app shops day by day, visibility could be a large hurdle. How do you assist new clients discover your needle on this ever-growing haystack?

The reply is App Retailer Optimization.

Why is App Retailer Optimization Vital?

App Retailer Optimization is all about attracting customers to obtain your app by making it simpler to seek out within the app shops. By fine-tuning the title, key phrases, scores, and different rating elements, you possibly can enhance your app’s visibility and drive an enormous quantity of high-quality site visitors to your app.

ASO is an important methodology of person acquisition and a serious problem for cellular apps. And it could appear complicated — complete books have been dedicated to the subject! However we’ve damaged it down step-by-step that will help you optimize your ecommerce app’s itemizing and web a serious enhance in visibility and natural person acquisition.

App Title

Your app title can lengthen past simply your model identify to incorporate search key phrases that assist potential clients discover your app. The truth is, apps that included their goal key phrase inside the title ranked a median 10.3% increased in app shops.

However you’re working with a 30 character restrict, and also you’ll be truncated previous 23 characters on the App Retailer search outcomes web page. So be as concise as doable. Actually take into consideration a brief and candy app title that communicates what you provide clients.

Listed here are some ecommerce app identify examples:

  • H&M – we love style
  • Etsy: Customized & Inventive Items
  • JCPenney — Procuring & Offers
  • Zappos: Store sneakers & garments
  • NET-A-PORTER: Luxurious Clothes
  • Shopbop — Ladies’s Trend
  • Outdated Navy: Enjoyable, Trend & Worth
  • Free Individuals — Boho Clothes
  • Grailed — Purchase & Promote Clothes

App Subtitle

Alongside along with your app title, these 30 characters are immediately seen on-screen in search outcomes. They’re a precious likelihood to spotlight your app’s advantages and improve your app’s discoverability by together with key phrases in your subtitle.

Take a look at these examples to see how main retailers are utilizing their subtitles to rapidly reinforce model notion and talk their distinctive worth prop to potential customers.

Key phrases

A part of your app info will embody a discipline for “Key phrases” — these inform Apple’s search algorithm what your app is all about and which search outcomes it ought to seem in. Since Apple says 65% of downloads come straight from search, being sensible about key phrases is vitally vital to profitable ASO.

Consider your app retailer key phrases as website positioning for cellular apps. It’s good to get into the thoughts of your potential buyer. Which search phrases or phrases would they use to seek out your model?

One concept is to have a look at which key phrases clients are at the moment utilizing to seek out your web site, or discover out which key phrases your rivals are utilizing. You can too use App Retailer optimization instruments like App Radar that will help you pinpoint the perfect key phrases in your app.

App Icon

Your app icon is a vital method to stand out from the zillions of different ecommerce apps accessible to customers on the app retailer. Apple particularly loves minimalism, so intention for a streamlined app icon that’s straightforward to identify and stands out on each mild and darkish cellphone wallpapers.

It’s often a good suggestion to A/B-test completely different variations of your icon, since a small change can have a giant impact on obtain numbers. Check out your important rivals and contemplate how your icon can stand out.

Beneath are the app icons for a number of main retail manufacturers. Discover something? Practically each one is a single letter on a easy background; the model identify; or in just a few notable instances, a universally acknowledged emblem. Takeaway: ecommerce manufacturers are inclined to maintain their app logos easy and simple for fast recognition on their person’s residence display screen.

Promo textual content

This seems instantly above your app’s description. This textual content will not be listed, so that you don’t want to fret about including key phrases right here. As a substitute, deal with speaking your app’s advantages and standout options.

Discover how Etsy locations an enormous emphasis on the distinctiveness of their merchandise by that includes “handmade & classic” of their promo textual content, after which reinforcing that key differentiator of their screenshots.

App Description

Let’s keep on with the Etsy instance — their description continues to emphasise what makes them completely different from different main marketplaces by together with phrases like “one-of-a-kind,” “handmade,” “classic,” “customized,” “inventive,” “customized,” “distinctive,” “handcrafted,” and “only for you.”

As a result of your app description tends to be the longest chunk of textual content in your itemizing web page, it’s additionally a good suggestion to interrupt up copy with frequent paragraph breaks and bullet factors. Use bullets to spotlight your key options and advantages. Etsy spotlights its customized notifications, straightforward fee choices, and augmented actuality options.

It’s additionally a good suggestion to refresh your write-up to mirror particular vacation seasons. For instance, Zalora revamped its app description to draw Black Friday & Cyber Monday customers, and Romwe gave its itemizing a recent search for the New 12 months.


Potential clients need solutions to 1 query: what’s in it for me? Reply convincingly with compelling visuals.

Screenshots ought to focus on your worth proposition, displaying why customers will profit from downloading the app. Showcase your cool wishlist characteristic, 1-click checkout performance, stunning lookbooks — your distinctive worth and the options your clients use probably the most.

Mercari does this brilliantly with minimal textual content. Potential customers instantly perceive the app’s worth as a market the place they’ll each promote their undesirable stuff and uncover their “new favourite factor” all from the comfort of residence.


Retail manufacturers appear to have shied away from that includes movies of their app retailer screenshots — not one of the prime 10 search outcomes for ‘purchasing’ use movies, and solely 4 of the highest 20 do. However those who embody video benefit from the benefit of standing out among the many different outcomes. Plus, customers who interact with video are twice as more likely to set up your app.

If you happen to select to incorporate a video, word that it’s going to mechanically begin enjoying with hold forth. So whilst you ought to assume most customers are watching your video on mute, don’t be afraid so as to add music, results, and voiceovers for customers who swap on sound.

Take a cue from Nike and by that includes your precise UI and demonstrating your greatest options in motion. Their video is a robust showcase for a way straightforward it’s for purchasers to seek out and buy athletic gear that completely matches their wants.

Rankings & Critiques

Right here’s the reality: 5-star scores will not be an possibility, they’re a necessity. 1000’s and hundreds and hundreds of them. Practically the entire apps that seem within the prime 100 search outcomes have over 100k 5-star scores, and plenty of of them have half 1,000,000 or extra.

And you may guess they didn’t get them by sitting round and hoping for the perfect. You’ve bought to be proactive in asking your happiest customers to depart scores and opinions. And since quantity and freshness of scores are each elements, it could’t be a one-time factor: you should set up an ongoing course of for gathering scores, replying to vital opinions, and fascinating with buyer suggestions.

Time your scores prompts for when customers have had an amazing expertise, resembling once they’ve tapped on a personalised back-in-stock notification or low cost code and accomplished a purchase order. ask for opinions, both with reminders and updates, through a contest, or in any other case.

You additionally need to have stellar customer support and a flawless app expertise. For low-rated ecommerce apps, almost each grievance is centered round unhelpful or irritating experiences with customer support reps or round login/fee bugs and frequent app crashes.

Cheat Sheet: Methods to Enhance App Retailer Optimization

The actual fact is, app shops are extraordinarily precious advertising channels. And it’s a must to strategy them that means to be able to appeal to downloads: with correct App Retailer Optimization methods, testing, and continuous optimization.

One of the best ways to see outcomes and drive natural downloads is to make sure you’re implementing the entire ASO greatest practices within the guide. That will help you out, we’ve condensed ideas and recommendation right into a cheat sheet of App Retailer Optimization Suggestions for Ecommerce Apps.

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