Updating An App’s What’s New and Promotional Text Sections: Dos and Don’ts

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Whether or not you’ve added a brand new function or fastened a couple of bugs in your app, the “What’s New” part performs an essential position for customers. On this article, learn to flip launch notes into worthwhile data that potential and current customers will wish to learn.


Table of Contents

What’s the What’s New part?

When new variations of your app are launched, Google Play Console and App Retailer Join talk product adjustments, akin to new options and bug fixes, to customers by way of a block of textual content in your product web page and within the Updates part.

A well-written What’s New part exhibits that an app is consistently bettering. It additionally helps construct rapport with customers, who see that the app listens to its customers and makes adjustments accordingly.

The Fundamentals

Console Location

The App Retailer’s What’s New part is labeled “What’s New in your app”. It turns into open for enhancing when an app standing is at ‘Put together for Submission’ in App Retailer Join.

The Google Play Retailer for Android’s What’s New part is positioned below Launch → Manufacturing → Releases.

Character Restrict

To not be confused with App Retailer Promotional Textual content, the App Retailer’s What’s New part permits for 4,000 characters price of textual content.

In Google Play, there may be presently no character restrict for this part, however as Google undergoes adjustments, it won’t keep that means.

App Location

Within the App Retailer, customers who’ve already put in your app will see the What’s New part in a distinguished place above your itemizing screenset and video. Customers who haven’t put in your app will solely see this part on the backside of your retailer itemizing.

Equally, What’s New in Google Play seems on the high of the itemizing for put in customers and on the backside for uninstalled customers.

That is how customers see the What’s New part on Google Play relying on whether or not they have already put in the app or not.

How one can Make an Superb What’s New Part

1. Be informative.

Checklist new options, content material or performance so as of significance, and add messaging that engages customers.

2. Be concise.

Wordy textual content is usually scrolled previous. For some customers, What’s New is positioned in a distinguished and attention-grabbing place in your retailer itemizing, so reap the benefits of it and follow the purpose.

3. Suppose engagement, not rating.

What’s New part content material will not be listed within the retailer’s metadata calculations, subsequently mentioning highly-searched key phrases gained’t add to your app’s key phrase rankings. As an alternative, give attention to being informative and getting customers to have interaction along with your app.

4. Stay related.

The What’s New part lets customers know you’re repeatedly updating the app, including new content material and performance, and, most significantly, listening to customers’ evaluations and performing on them. This creates an open channel between customers and the product. If carried out appropriately, the small print will encourage customers to return and actively await your subsequent launch.

5. Localize your updates.

In case your app is localized to completely different markets with completely different languages, don’t neglect to translate your launch updates as nicely. Your worldwide customers will recognize it. Furthermore, in the event you’ve simply localized your app to a brand new market, the What’s New part is a good place to say it.

6. Give Particulars

Let customers know what was added and what was fastened. Be certain to start with probably the most distinguished product adjustments in every launch.

7. Don’t be repetitive.

Even in the event you’ve been engaged on the identical bug for the final couple of releases, convey the progress to customers and make them a part of the method too.

8. Don’t be promotional.

What’s New content material shouldn’t be used for promotional functions or to solicit actions out of your customers. A violation of this guideline may lead to your launch being flagged by the shops.

9. Watch out for mentioning UI adjustments.

In case your app is presently working UI experiments and A/B checks, as many do, it means a proportion of customers will see parts or options that others don’t. Take heed of your present testing and ensure to keep away from mentioning these areas.

10. Keep on with your format.

Each firm has its personal type and these parts can nonetheless come throughout in launch notes. Create your personal means of storytelling and spotlight your id.

11. Determine on a What’s New proprietor.

As an organization grows greater, a typical challenge will not be understanding who ought to “personal” the What’s New part content material; Writers? Builders? QA? Advertising and marketing? Determine who will coordinate these launch updates between departments with a purpose to convey well-organized and concise messaging to customers.

Using iOS App Retailer Join Promotional Textual content

‘Promotional Textual content’ is a novel area in App Retailer Join used primarily to advertise new occasions coming quickly to the app. In contrast to the opposite metadata sections within the retailer itemizing, this one doesn’t require a model replace with a purpose to be revealed — as soon as saved and reviewed, it is going to go reside.

This part will be edited a vast quantity of occasions, at any time, however is proscribed to solely 170 characters (so use them correctly).

If stuffed out, the Promotional Textual content will seem on the high of your retailer itemizing’s lengthy description and can function type of an extension of it. For sure, this part will not be listed by the Apple algorithm, and subsequently there isn’t any want to say high-volume key phrases.

Apple has opened this part as a bridge between developer and person – When pressing communication is required, or if a brand new promotion is closing however you haven’t up to date something in your app simply but, the ‘Promotional Textual content’ is an ideal answer.

Closing Ideas

One of the best What’s New sections are fascinating to learn whereas nonetheless highlighting the updates that matter most to your customers. There’s a high-quality steadiness between being informative and enjoyable, however when carried out proper, the What’s New part is usually a critical asset to your model.


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