Selling In-App Purchases On Apple App Store

As mentioned earlier than, in-app purchases have grow to be part of App Store Optimization (ASO) and might present up in your product web page. Together with that, you possibly can promote your in-app purchases in search outcomes. It will assist in driving installs, even when customers aren’t trying to find your app.

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Solely non-consumable in-app purchases or subscriptions shall be displayed within the search outcomes. In your product web page, you possibly can embody as many IAPs as you need, however you possibly can promote solely 20 IAPs at a time.

Utilizing IAP, you possibly can utilise related key phrases and enhance your possibilities of rating larger within the search outcomes. You can even change the visibility and order of IAP exhibited to customers. For instance, if a consumer has already bought a particular merchandise, then that IAP gained’t be proven to them. Additionally, if a consumer reveals curiosity in a specific subject, the IAPs associated to it is going to be proven.

Parts of In-App Buy Promotions

1. Show Title

When choosing the show title, be certain that they’re simply understood by the customers in addition to potential prospects who discovered the IAP by means of search. The show names may be 30-characters lengthy. Be certain the names mirror your app and its function.

2. Description

The descriptions may be 45-characters lengthy and should complement the title and provides extra info on why the IAP is the very best discount.

3. Promotional Picture

The promotional picture performs a vital function to seize a consumer’s consideration and depict what the in-app buy is all about. Ensure that the promotional pictures are usually not confused with app screenshots or icons. In case your IAP is displayed exterior of your app web page, the App Store routinely provides the app icon to the picture.

You may add 1024×1024 PNG or JPEG information as promotional pictures. The picture should be 72 dpi, RGB scheme and should be flattened with no spherical corners. Despite the fact that the picture is giant in decision, the photographs shall be displayed in small sizes. Be certain the photographs are able to scaling all the way down to small sizes gracefully.

For extra details about designing your promotional pictures, try Apple UI Design Resources.