Mobile App Promotion Strategies for Before, During, and After Your Launch

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You would possibly suppose your work is completed when you’ve overcome all of the challenges in creating and testing your new cellular app. However the reality is: the harder work is up subsequent. Now you have to implement the perfect cellular app promotion methods in order that your app will get in entrance of all these potential customers and differentiate it from all of your opponents within the app shops.


Table of Contents

To make this put up simpler to digest, we’ve compiled the complete listing of methods right into a single obtain:
Cell App Promotion Technique PDF

And now, on to the methods.

The Greatest Cell App Promotion Methods for Pre-Launch

Earlier than you may launch your app, it’s a must to lay the groundwork for it. The next cellular app promotion methods and techniques will put together you for a more practical launch.

Shepherd Prospects Into Your E mail Listing

E mail nonetheless works. And e-mail advertising ought to be a staple in each cellular app promotion technique template.

This pre-launch section is the right time to start rising that e-mail listing. As a result of your listing shall be a serious device for getting suggestions in your app’s options and performance. It’ll be the prime communication channel for updating followers on the manufacturing of your app or when your launch occurs.


  • Add a subscription type to your app web site with a outstanding CTA. Make it clear what folks will get in change for his or her e-mail addresses.
  • Don’t be secretive! Certain, you need to pique some curiosity. However err on the facet of readability. Briefly: inform them WHAT YOUR APP DOES! instance is the under pre-launch e-mail signup for Yayplanner. The advantage of the app is crystal clear.

Use Referral Campaigns: They Nonetheless Work!

In reference to rising your e-mail listing, get e-mail subscribers to ask their mates too.

However aren’t referrals overused?

Certain, everybody’s finished it. However that’s as a result of referrals work, if executed nicely. Customers belief suggestions that come from somebody they know.

Presumably probably the most well-known, and only, referral marketing campaign within the historical past of apps is Dropbox’s, the place customers might preserve including extra free cupboard space with each buddy invited to make use of the app. This referral program was key to constructing their huge consumer base.**

Give Unique Previews to Influencers

You possibly can construct buzz in your app by giving influencers, thought leaders, and trade consultants an unique preview of your app. The hope is that these influencers discover your app compelling sufficient to speak about it on their platforms, thereby selling your model to their audiences.

Discover these tastemakers, contact them by way of e-mail or Twitter, and ask them to present you suggestions on what works and what doesn’t. Or just ask them to share their ideas about your app with their followers.

Put together a Nice Demo Video

Spend money on video. Transferring photos positive beats phrases on the subject of viewers affect. And movies can be utilized in all the pieces out of your app retailer entry to your social media promotion. They’re are a good way to introduce your product to prospects.


  • Present them the product! You don’t want to point out glad customers tapping on their cellular screens. As a substitute, display screen seize your app in motion.
  • Be concise.
  • Be witty and humorous in case your trade, app, and viewers can deal with it.
  • Most significantly, inform the consumer in regards to the worth your app brings to their lives.

The Bear writing app has an incredible instance of a demo video that reveals all of the totally different makes use of of the app:

Inform the Press a Compelling Story

Whenever you do thorough analysis and competitor evaluation, you’ll perceive what ache factors your app solves. That is the place artistic storytelling is available in.

Use all that analysis to construct a compelling story behind the necessity in your app – a narrative that the press would love. A narrative that touches on the broader issues that a lot of folks expertise and the way your app is simply the correct key to assuaging that drawback.

This ought to be an emotive story, ideally with a human curiosity angle. It’s not about how a lot your small business hopes to make, it’s about how your app helps enhance folks’s lives. Discuss in regards to the battle to place it collectively, or the painful classes discovered whereas creating the app.

Attain out and construct relationships with native and trade press. And do that in parallel with creating your app, and even earlier than the app growth has begun!

Spend money on Content material Advertising

When finished nicely, content material advertising – specifically, running a blog – can drive a incredible quantity of natural inbound site visitors to your web site and construct consciousness in your app. Recent, related content material will deliver you to the highest of search engine outcomes pages, and with that, herald potential customers.

Moreover, by producing content material (infographics, ebooks, white papers, weblog posts) in regards to the specific issues your target market faces, you’re establishing your model as a thought chief and an professional within the house. This builds belief together with your viewers.

Right here’s a small portion of an infographic we use to determine our model and our app as a thought chief:

The Greatest Cell App Promotion Methods for Launch Time

What promotion methods are you able to interact in throughout your launch interval? Listed below are a couple of.

Plan for a Viral Launch Marketing campaign

Certain, you may’t predict if one thing will go viral. That’s all on how your viewers reacts. However what you are able to do as a marketer is lay the groundwork and plan for it. Learn our weblog put up for a definition on what viral advertising is and for stable examples of efficient viral campaigns.

Provoke Contests or Giveaways

Contests are a good way to generate consideration and buzz round your product. Run a couple of giveaways in your social media channels whereas launching your app with prizes that attraction to your goal consumer personas.

There are lots of instruments and weblog widgets you may combine into your web site that may assist monitor how many individuals have shared your app launch announcement. Or you possibly can request customers to make use of a particular hashtag after they put up photos or social posts.

Ask for Suggestions In all places

One other option to promote your app (and even simply the concept of your app) is to ask folks for suggestions.

There are lots of channels you need to use to request folks’s feedback, the simplest being the online properties you personal: your weblog, your e-mail listing, your social media outposts.

Harness the Energy of On-line Communities

Then, there’s the facility and the potential publicity that may be harnessed while you efficiently interact on-line communities.

Like every advertising focused in the direction of robust on-line communities (suppose Reddit, HackerNews, or GrowthHackers) trustworthy, useful engagement by already energetic members will at all times outweigh blatant advertising efforts finished by outsiders. So put together for this far prematurely by contributing as typically as you may earlier than there’s even something that you have to promote.

And while you lastly promote your app, accomplish that in a fashion that also asks for neighborhood involvement or knowledge. For instance:

  • Ask for recommendation or suggestions in your newest mission. Not a lot publicize the launch of your app, however see if anybody has concepts on find out how to enhance sure options, for instance.
  • Share classes discovered in launching your app, and even the failures you encountered.

Don’t Neglect These Previous Faculty Cell App Promotion Methods

There’s a purpose why  conventional advertising techniques don’t die quiet deaths. They work!

Check out a number of the methods under and determine which of them may go in your app and your model.

Pay for Advertisements

Paid advertisements are essential to getting your model on the market. And there’s a wide selection of channels to select from.

You possibly can promote very affordably on Google or Fb, or you possibly can go all out on conventional media resembling radio or print. Fb Advertisements are significantly efficient at buying new customers due to the power to finely goal advert audiences.

The purpose is: monitor what performs nicely and do extra of it.

Produce Traditional Swag: Flyers, Stickers, T-shirts

There are lots of varieties of flyers which will work in your app. Every part from low cost flyers that you could show in bodily shops, to unsolicited mail flyers that would lead recipients to your cellular app touchdown web page.

And what about stickers? There’s a purpose why musicians and streetwear corporations use stickers to unfold consciousness of their model. Folks derive a really visceral pleasure from attaching a sticker to their belongings. (Suppose: laptops.)

Additionally: should you’re ever planning on renting house at a convention or exhibit corridor, you want , stable, minimalist t-shirt to present away. A minimalist design with simply your emblem or model will enhance the possibilities that folks put on it. And the extra folks put on it, the extra visibility your model will get.

Personalize Your Direct Mailers

How typically do you get one thing by way of snail mail that intrigues you? My guess: not fairly often.

Certain, unsolicited mail will be costly as a result of price concerned in making one thing that stands out. To not point out the excessive price of delivery. However should you can ship the correct unsolicited mail piece to a thought chief or influencer, you could have an opportunity to make a big impact on the recipient.


  • Give it a customized really feel. Take into account personalizing a direct mailer with handwritten textual content.
  • Or embody one thing aside from a printed sheet of paper. Possibly ship the recipient’s favourite snacks.
  • There are present companies that may plug into your advertising automation platform resembling MailLift and Pensaki. These companies gives you choices to shortly produce customized unsolicited mail items that you could then ship to influencers and thought leaders.

Lease a Billboard

I do know what you’re going to say. Billboards are costly.

However billboards additionally offer you one thing that different digital advertising channels can’t: the clout of a giant, bodily signal showcasing your app and your model to the general public.

Based on the Arbitron Nationwide In-Automotive Research, 71% of Individuals consciously have a look at billboard messages whereas driving, and plenty of find out about an occasion or restaurant they later attended.**

And you’ll enhance outcomes by injecting humor into your billboard. 56% of Individuals talked about a billboard they discovered humorous in dialog.

Get an SMS Quick Code Paired with Your Different Ways

For an additional old style tactic, use an SMS quick code in tandem together with your extra conventional advertising channels resembling TV, print, radio, and even billboards.

SMS nonetheless has its attraction, and engaging folks to choose in to SMS advertising by way of a brief code will be fairly efficient if paired with a reduction or a promo code.

Learn extra about SMS quick code and find out how to use it in your campaigns.

Cell App Promotion Methods for Put up-Launch

As soon as your app has launched, how do you maintain the power? These methods are place to begin:

Incentivize Your Greatest Prospects to Share

It’s a primary human reality that we need to share our most intense experiences with our friends. Whether or not that have is destructive or constructive, it’s going to make its option to social media. And alongside these testimonials shall be suggestions to attempt (or keep away from) your model.

Should you faucet into this human want and incentivize your greatest prospects to share your app with their networks, you may flip loyalists into model ambassadors. And in so doing, create a deluge of constructive critiques and proposals in your model.

Bear in mind this: 84% of individuals belief on-line critiques as a lot as a private advice.**

Get going together with your loyalty packages, redeemable factors, reductions, scoreboards, and even only a point out in your e-mail publication. All these items would possibly entice customers to suggest your app to their circles on Fb, Twitter, Instagram, and extra.

Deep Hyperlink to Your Content material

Deep hyperlinks are historically used to extend engagement together with your app. However there’s a means to make use of it to advertise your app to non-users.

Whenever you use deep linking along with search engine optimisation and internet searches, you may deliver guests straight into your cellular app. If somebody initiates a search on cellular, they’ll click on on a deep hyperlink that sends them on to the corresponding content material in your app.

However what in the event that they don’t have the app? Then they obtain a immediate to obtain and set up it. Win-win.

Right here’s how ClassDojo, a parent-teacher communication app, makes use of deep hyperlinks to deliver you straight into the app… or immediate you to obtain.

Apply for Cell App Awards

You understand these little golden award buttons that apps prefer to show on their app retailer descriptions? Sure, apply to each award physique that is smart.

Customers need social proof and displaying an award in your app retailer entry or web site can go a good distance in establishing that proof. The press you obtain may even enhance your app’s visibility.

Undergo App Assessment Websites

There are a whole lot of web sites whose total purpose for existence is to evaluate and fee apps.** Evidently, evaluate from those with probably the most authority will assist increase your app.

Begin off with the extra excessive profile websites resembling Product Hunt, PreApps, and Betalist the place early adopters congregate to check out the newest apps. Then work your option to different evaluate websites that make sense.

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