How to choose the right cost per install (CPI) network for your app

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Through the years, cost per install (CPI) advertising methods have change into more and more complicated. With immediately’s app marketer extra pushed by KPIs and ROI than ever earlier than, discovering new methods to ship extra certified person installs stays prime of thoughts. Testing and operating CPI campaigns can create worthwhile insights into your person base, what they worth, and what they interact with most. Whereas CPI campaigns may be pretty simple to arrange, their nuances together with the ever altering cellular panorama may be tough to navigate for some entrepreneurs.


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That is the place an skilled CPI community is available in – that can assist you scale your app and improve ROI, all whereas managing your CPI campaigns and discovering new areas of optimization. A CPI community connects cellular entrepreneurs to numerous publishers as a way to drive customers to put in an app and scale their lively person acquisition. Whether or not you’re new to operating CPI campaigns or seeking to shift your corporation to a brand new community, let’s talk about the highest questions you need to be asking.

Can they supply high-quality site visitors?

At the moment’s cellular surroundings is rising with new customers on a regular basis – over 5 billion of them globally to be actual. Whereas there are a lot of customers on the market, not everybody is an ideal match to your app – and that’s okay. Excessive engagement with cellular ads is nice, however not if this engagement is by under-qualified customers putting in your app simply to obtain a promotion. Entrepreneurs ought to make it possible for the CPI community they contemplate partnering with might be driving certified, customers to their app.

Excessive-quality site visitors means connecting adverts with customers who’re truly going to put in and use your app long-term, and that is precisely what an skilled CPI community ought to ship. . It’s no shock that operating CPI campaigns on a efficiency mannequin is so standard amongst app entrepreneurs – you solely pay for actual person installs, not clicks or impressions. Interested by studying extra about operating CPI on a efficiency mannequin? Obtain Carry out[cb]’s CPI Supervisor to get began optimizing your person acquisition technique immediately.

One other essential facet to contemplate when searching for out a CPI community is whether or not or not they’ve the focusing on capabilities and optimization instruments to succeed in the correct person base to your app. Many cellular entrepreneurs are inclined to slender down their supreme goal market primarily based on customers who beforehand put in apps in comparable verticals or niches, or primarily based on the places the place apps in the identical class are standard. CPI varies primarily based on location, so make certain your CPI community takes this under consideration when optimizing your required CPI to your focused geographic location. Obtain Carry out[cb]’s CPI Supervisor to study the place your campaigns rank in comparison with CPIs throughout the globe.

Are they intently monitoring for fraud?

With 1.3% of iOS and 26.9% of Android app installs being fraudulent, it’s crucial that app entrepreneurs have a recreation plan in place for the right way to take care of cellular fraudsters. Cell advert fraud can appear daunting, particularly if you happen to’re simply beginning to dip your toes into CPI advertising. Don’t function blindly – a trusted CPI community ought to perceive the significance of dealing with campaigns and advert spend with excessive warning.

Step one in combating cellular advert fraud is to implement detailed monitoring that’s monitored intently for any inconsistencies. With the correct monitoring and compliance monitoring in place, a CPI community will catch fraudulent exercise earlier than it even has an opportunity to hurt your campaigns – whereas additionally being able to trace the fraud again to the supply and squash it for good. To proactively keep away from advert fraud, you’ll need a staff of specialists with 24/7 compliance and marketing campaign monitoring in place. Undecided the place to begin with regards to staying shielded from cellular advert fraud?

Can they enable you to optimize post-install actions?

Putting in an app isn’t the tip of the street for cellular entrepreneurs – in truth, it’s just the start. With 90% of apps within the main app shops being free, entrepreneurs want customers to interact and work together post-install as a way to see worthwhile outcomes. When working with a CPI community, there are a lot of methods entrepreneurs can interact customers and improve ROI post-install – for instance, entrepreneurs ought to look to CPI networks with media shopping for experience to drive push notifications to customers with unique in-app promotions, video ads, and messaging options.

One of the profitable post-install actions on many app marketer’s minds are in-app purchases. If an app is free to put in, entrepreneurs have the chance to extend their revenue by providing numerous add-on options and subscriptions to scale person engagement post-install. However, many entrepreneurs must also bear in mind to keep away from pumping your app stuffed with frivolous or irrelevant in-app buy choices.

Discover one thing that your customers see extra worth in, and proceed to strategize along with your CPI community as a way to guarantee retention. For instance, gaming apps may supply customers the prospect to purchase extra lives, subscription-based apps can supply premium membership choices, or unique discounted gadgets for ecommerce apps. Customers are spending $380 billion worldwide on in-app purchases, and cellular entrepreneurs must be making the most of this monetization potential inside their very own apps.


If you happen to’re seeking to scale your app on a CPI pricing mannequin, partnering with an skilled CPI community gained’t simply enable you to improve your earnings – it’ll prevent from future complications like worrying about site visitors high quality, potential advert fraud, and whether or not or not your app is worthwhile in the long term. Wish to get a head begin on managing your optimum CPI?

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