Considered one of your worst nightmares as an app developer or app proprietor is to see app downloads are dropping. Simply if you suppose higher days are forward, you abruptly noticed your graph happening the hill.
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Your rapid query is, “Why?”
Why would the variety of my downloads go down? What might be the rationale? What ought to I do?
Don’t fear as we acquired you coated.
On this put up, we’ll share with you a number of the likeliest explanation why your app downloads decreased or are lowering. Not solely that, however we may even share with you some efficient options to get your app again to the competitors once more!
Number 1: Current rivals improved their app
It isn’t solely new apps that you have to be involved about. You additionally must control your present cell app rivals. When you is likely to be ignoring them up to now, you won’t find a way to take action if you see your downloads happening.
Generally, the rationale you’re not getting lots of downloads is that individuals are moving into the wrong way. As an alternative of going to you, they’ve seen an identical app that has higher capabilities than yours. So, naturally, folks would use one thing that’s higher than your app.
seventh answer to stop app downloads from dropping
You must research your competitors. As Solar Tzu mentioned, “Know your enemy.” On this case, your “enemy” is your rivals. By figuring out what they’re doing, what led to a rise of their recognition, and their greatest practices, you should have a greater probability of dominating the competitors.
Once more, on this case, you’ll fare higher when you have an ASO software that can assist you observe and collect all of the wanted information essential to make the proper modifications in your app.
Number 2: Opponents doing paid adverts
One other manner rivals could cause harm to your app downloads can be after they carry out efficient and aggressive paid adverts.
Paid adverts in each Apple App Store and Google Play Store can shortly and simply increase an app’s visibility. When that occurs, folks will go to your rivals — individuals who usually would have landed in your app web page if it wasn’t due to the paid adverts.
eighth answer to stop app downloads from dropping
There are some things you are able to do to stop app downloads from dropping. First, you may as well run your personal paid advert campaigns. Hopefully, this could be sufficient so that you can counteract your competitor’s adverts.
One other factor you are able to do is just enhance your app, its metadata, and different components that make it profitable to the purpose that it doesn’t matter what paid adverts your rivals do, you continue to keep on high.
Number 3: Too many adverts
We get it, no person likes adverts. Nevertheless, most individuals can endure some Number of adverts in change for the worth they’re getting. The issue is when your adverts turn out to be a nuisance to the purpose that it isn’t value maintaining your app anymore.
This occurs to some app builders. They create a powerful app. As soon as they see that the app is getting lots of consideration and extra individuals are downloading it, they inform themselves, “It’s time so as to add extra adverts.”
It’s completely comprehensible so that you can run adverts in your app. In any case, all of us have payments to pay. The issue is if you overdo it. That’s why you might want to watch out in working numerous adverts. If not, even when your app is fashionable, it may simply go all the way down to oblivion if adverts carry on turning off your customers.
ninth answer to stop app downloads from dropping
Hold the variety of adverts in your app as minimal as attainable. Not solely that however make sure you solely present what’s related to your customers. In case your adverts don’t have anything to do together with your target market or your customers can’t relate to your adverts, you’re simply coaching them to disregard your adverts. Don’t wait till they get aggravated and easily uninstall your app.
One other necessary issue you need to think about is the timing. You possibly can’t merely present adverts any time you need. In case your adverts at all times disturb your customers, particularly essential app use, it may cease the momentum and destroy the temper.
You could must experiment to know what adverts to indicate, when to indicate them, and what number of occasions your adverts ought to seem. So, make sure you do your analysis and forestall app downloads from dropping.
Carry on bettering
These are simply a number of the attainable causes app downloads are dropping. You possibly can at all times return to this record if you see a sudden and unexplained drop in your obtain charges.
Whereas a lower in your downloads is completely regular at occasions, you simply must know the rationale why. When you already know the trigger, you may higher reply and do the mandatory changes. Having the proper information provides you the proper answer.