As of August 2021, the common price of app consumer acquisition is $3.52. It’s a high price to pay on your app to achieve the recognition and downloads it deserves.
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One of many biggest challenges app creators face is maintaining good acquisition, retention, and engagement numbers. Even if you do a good job of developing your app, customers won’t know about it until you inform them it exists.
This is where consumer acquisition proves to be useful. In this article, we’ll cover some of the greatest hacks to make it work.
1. Extra Natural Critiques
Almost 88% of people belief on-line opinions – whether or not they’re good or dangerous. With word of mouth nonetheless rocking as the most effective type of advertising and marketing, customers have a tendency to have a look at an app’s evaluation earlier than putting in it.
The search rating of an app can also be affected by its opinions and scores. The upper the variety of opinions and scores an app receives, the higher. Equally, the kind of opinions your app has issues. Each the App Store and Play Store tends to rank apps with positive reviews and ratings higher than these with unfavourable ones.
The explanation for utilizing the time period “natural” is that there are a number of methods you may manipulate the system and achieve opinions. Incentivized opinions are condemned by Google Play’s policies, and paid app opinions spoil the essence of getting opinions within the first place. This makes it nearly not possible to trust app store reviews.
Make use of in-app prompts to remind customers to price your app. In the event that they love utilizing your app, they are going to most certainly share their expertise as opinions.
2. Have a Web site
Having a web site has two notable advantages. One, you get to rank on search outcomes and two, you get to coach the customers extra in regards to the app. Even when your app is within the pre-launch stage, you may utilise a web site to construct an electronic mail listing, showcase the app’s options and construct momentum.
Use enticing banners in your web site that highlights all of the important options of the app. Make use of app Store badges to direct customers to app pages. It’s also possible to utilise deep hyperlinks to take customers on to a particular part of the app, even when they haven’t put in it.
3. Carry out Content material Advertising and marketing
With content material advertising and marketing, you may entice customers to check out the app by educating them with insightful assets. You may make use of blogs, movies, social media posts, infographics, checklists and so forth. Make certain each piece of content material you create is of top quality and provides values to customers.
Usually, you may count on the next with an efficient content material advertising and marketing technique.
- Acquire extra visitors to your web site and app Storeproduct pages.
- Establishes you as a thought chief.
- Higher model desirability for higher set up charges.
- Constructing relationships with customers.
- Producing backlinks and social shares.
A superb instance of that is the Headspace app. Its web site has a number of enriching content material that match completely different phases of customers’ journey and personas.