Best Fintech Apps – Downloads & Investments

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Europe’s fintech unicorns see a rise of 33% downloads in 2021.

Right here, we wish to dig deeper into deciphering what the information really means. So we seemed on the fintech app corporations which achieved unicorn standing in 2021 and their quantity of Android app downloads. What number of downloads have they acquired subsequent to their excessive investments? Then we in contrast it with the fintech apps which can be presently trending with the very best quantity of downloads usually on the Google Play Store.



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These two variables collectively give overview of who’s successful within the fintech trade – both by the traction they’re receiving from customers or buyers. 

Greatest Fintech Apps with Unicorn Standing 2021

Finance continues to be one of many main app classes amongst European unicorns. And fintech additionally continues to be one of many foremost sectors in European funding. By June 2021, Europe had already raised €10.4bn, breaking the earlier document of €9.3bn set in 2019.

In 2020, fintech startups acquired from enterprise capital buyers $44.1 billion. In 2009 it was solely $1.1 billion.

What’s an “unicorn” amongst fintech apps?

Similar to in fairy tales, unicorns within the enterprise world check with one thing magical as properly. It’s a privately held firm that reaches the uncommon standing of being valued over $1 billion. Variants embrace additionally a decacorn, valued at over $10 billion, and a hectocorn, valued at over $100 billion.

Some unicorns are slightly unknown corporations quietly having a excessive impression on their trade. Others are well-branded trade leaders, like aerospace producer SpaceX and recreation developer/writer Epic Video games.

BitPanda leads with the expansion amongst fintech apps

We checked out 14 fintech app corporations that introduced unicorn standing in 2021, to find out how downloads efficiency on the Google Play retailer in comparison with the earlier yr and the way a lot bearing downloads had on valuation. There have been in whole 8.6 million Android downloads whereas they achieved unicorn standing. That’s a 33% enhance (till the tip of November) within the variety of app downloads in comparison with throughout 2020.

BitPanda noticed the most important share enhance in its obtain numbers in 2021, from 132K to 754K, a rise of virtually 470%. Following had been Commerce Republic (150% with 1.3M new customers) and Swile (94% with 156K new customers).

Marshmallow and Pleo had the smallest buyer base on attaining unicorn standing with simply 19K and 35K whole Android downloads respectively. had the most important variety of downloads after they unicorned, at 10.2 million.

Firm Date of unicorn announcement Google Play downloads when unicorned
Marshmallow Insurance coverage 8 September 2021 19K
Zilch 10 November 2021 210K
Bitpanda 16 March 2021 491K
Commerce Republic 20 Might 2021 1.1M
Swile 11 October 2021 256K
Zopa 19 October 2021 197K
Alan 19 April 2021 55K
Pleo 6 July 2021 35K
Scalable Capital 8 June 2021 763K
Lunar 12 July 2021 486K
Zego 9 March 2021 179K 17 February 2021 10.2M
Starling Financial institution 8 March 2021 1.9M
ZEPZ 23 August 2021 5.6M

Two of the apps additionally made their debut on the Google Play retailer, together with Marshmallow Insurance coverage, gaining 34K downloads, and Zilch which gained 232K.

Firm Date unicorn announcement Downloads in 2021 Downloads in 2020
Alan 19 April 2021 44K 25K
Bitpanda 16 March 2021 754K 132K 17 February 2021 3.1M 2.7M
Lunar 12 July 2021 211K 176K
Marshmallow Insurance coverage 8 September 2021 34K N/A
Pleo 6 July 2021 22K 12K
Scalable Capital 8 June 2021 558K 356K
Starling Financial institution 8 March 2021 578K 642K
Swile 11 October 2021 156K 80K
Commerce Republic 20 Might 2021 1.3M 544K
Zego 9 March 2021 98K 83K
ZEPZ (WorldRemit) 23 August 2021 1.3M 1.5M
Zilch 10 November 2021 232K N/A
Zopa 19 October 2021 122K 66K

Greatest Fintech Apps by Worldwide Android Downloads

Apart from trying on the highest evaluations of fintech corporations with apps, we additionally gathered information in regards to the ones presently getting probably the most downloads on the Google Play Retailer usually. In different phrases, to outline the very best fintech apps, under is a listing of Google Play Prime 50 for finance class, primarily based on the variety of downloads in December 2021.

50 Most Downloaded Fintech Apps on Google Play

For the chosen interval, the preferred apps for the finance class on Google Play had been for cell funds, crypto platforms and challenger banks. Corresponding to Google Pay, PayPal, Binance, Nubank and

Rank App Estimated Google Play Downloads
in December 2021
1 Google Pay 19.8M
2 Google Pay 15.3M
3 PhonePe: UPI, Recharge, Funding, Insurance coverage 9.1M
4 Paytm -UPI, Cash Switch, Recharge, Invoice Cost 6.4M
5 PayPal – Ship, Store, Handle 5.3M
6 Binance: BTC NFTs Memes & Meta 3.3M
7 Nubank: conta, cartão e mais 3.1M
8 YONO SBI: Banking & Life-style 2.6M
9 Mercado Pago: cuenta digital 2.6M
10 iti: banco digital do Itaú 2.4M
11 – Purchase BTC, ETH 2.2M
12 MetaMask – Purchase, Ship and Swap Crypto 2.1M
13 СберБанк Онлайн — с Салютом 1.9M
14 DANA – Indonesia’s Digital Pockets 1.9M
15 CoinDCX:Bitcoin Funding App 1.8M
16 GCash – Purchase Load, Pay Payments, Ship Cash 1.8M
17 CAIXA 1.7M
18 Navi: Loans & Well being Insurance coverage 1.6M
19 Money App 1.6M
20 PicPay: Conta, Pix e Cartão 1.6M
21 Binomo 1.6M
22 Belief: Crypto & Bitcoin Pockets 1.5M
23 Upstox Outdated – Shares, MF & IPOs 1.4M
24 CAIXA Tem 1.4M
25 Claro Pay: Conta gratuita 1.4M
26 Bajaj Finserv-Mortgage,UPI,Cost 1.4M
27 Groww – Shares, Demat, Mutual Fund, SIP 1.4M
28 Huobi World: Purchase BTC & SHIB 1.4M
29 Coinbase: Purchase Bitcoin & Ether 1.3M
30 Ame Digital: Carteira Digital 1.3M
31 IQ Choice – On-line Investing Platform 1.3M
32 neobank: BNC digital financial institution, tabungan on-line 1.3M
33 Inter: Pix, Cartão e Conta 1.3M
34 Serasa: Consulta CPF e Rating 1.2M
35 C6 Financial institution 1.2M
36 bKash 1.2M
37 bob World 1.2M
38 Banco do Brasil | Conta, cartão, pix e mais! 1.2M
39 KreditBee: Get Immediate Mortgage 1.1M
40 FGTS 1.1M
41 Kotak – 811 & Cell Banking 1.1M
42 Wave – Cell Cash 1.1M
43 OctaFX Buying and selling App 1.1M
44 Santander Brasil 1.1M
45 ExpertOption – Cell Buying and selling 1.1M
46 Yono Lite SBI – Cell Banking 1M
47 slice: Credit score Card Challenger 1M
48 BRImo BRI 1M
49 Jar: Each day Financial savings in Digital Gold 1M
50 Banco Bradesco 1M

Abstract of Greatest Fintech Apps in 2021

To guage that are the very best fintech apps throughout 2021, we will analyse their quantity of app downloads or on the investor cash the businesses had been in a position to appeal to. The pattern of chosen 14 European fintech app corporations that achieved unicorn standing in 2021 confirmed a 33% enhance in year-on-year downloads. Nonetheless, the correlation between the consumer demand and funding quantity isn’t at all times vital.

Probably the most downloaded apps within the finance class on Google Play in December 2021 had been for cell funds, challenger banks and crypto apps. The highest additionally included Austrian unicorn cryptocurrency platform Bbitpanda which showcased one of many quickest development within the trade.


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