It has become common among smartphone users to use loyalty rewards frequently. A recent survey by the National Restaurant Association found out that app-based reward programs work as a great strategy to build customer loyalty and increase retention. Another study by HelloWorld reveals that 61% of survey participants indicated that the best way to interact with customers is by surprising and rewarding them for being good customers. Comepting to win customers’ trust should be a main business goal.
Table of Content
1. Stay in touch with your customers
Loyalty programs allow food delivery businesses to stay in touch with their buyers. Also, adding a push notifications feature makes it easier to bring their attention to important updates and news.
2. Personalized offers
A study revealed that 62% of US customers expect that brands send them personalized offers based on their purchase history. Also, the study found out that around half of customers purchased products that they initially didn’t plan on buying after receiving a personalized recommendation from sellers. As many food delivery businesses are also using loyalty program apps, these apps make it easy to analyze the purchase history and preferences of customers, allowing them to provide personalized offers and boost sales. At the same time, it helps clients to save time searching for new products.
3. Boosts growth
Loyalty programs can boost the growth of a business. Loyalty programs ensure repeat customers, leading to more sales and business growth.
4. Cost-effective strategy
Retaining a customer is 7 times cheaper than acquiring a new customer. In fact, by investing money in customer loyalty programs, businesses get more business from repeat customers. In the long run, loyalty programs are a cost-effective way to grow your business.
5. Creates brand advocates
Loyalty programs invite loyal customers, and these loyal customers are brand advocates who don’t just buy the products/services but also help promote the brand. For isntance, they may refer the brand to their friends, which, in turn, generates more sales.
6. Boost reputation
Loyalty programs don’t just make customers stay loyal to the brand but also ensure that they feel valued, which greatly increases the reputation of the food delivery business. Hence, loyalty programs are a useful way to make customers feel appreciated and valued and make them return for more.