App Optimization Android – Cat Bird

aso ranking signals

Cat lovers and platformer fans alike are certain to like Google’s newest Google Play Retailer characteristic. Cat Hen is a cute pixelated 2D platformer, the place you play as an lovable flying cat adventuring via ranges in a quest to return dwelling after falling to the moon.

When an app will get featured on both the Google Play Retailer or the iOS App Retailer, there may be inevitably a short lived increase in natural visitors. When visitors declines after the characteristic it may be disheartening for builders. With a couple of App Retailer Optimization tweaks, baseline natural efficiency could be improved considerably, generally even surpassing the short-term visibility increase.

Cat Hen by Raiyumi is a wonderful, difficult, and well-made recreation that might delight customers who get the prospect to play. At the moment their retailer itemizing is missing in a few of the core greatest practices in App Retailer Optimization, which might be negatively impacting natural visibility. From title to screenshots, learn on to see what Raiyumi can enhance to get this lovable recreation in entrance of extra customers.


Cat Hen is utilizing a branded title which is just using 8 characters. Whereas Cat Hen might not be capable to improve to a full-fledged 50 characters, as a result of ongoing adjustments within the Google Play Retailer, they’re nonetheless leaving 22 characters of key phrase house untapped.

It’s completely important to maximise key phrase focusing on within the Google Play Retailer’s title subject. Not like Apple, Google doesn’t present a backend key phrase financial institution to assist index apps. As a substitute, an app’s title, quick description, and full description are parsed by Google’s algorithm to glean related key phrases.

Different extremely performant puzzle platformer video games have a tendency to incorporate descriptive key phrases following their titles, generally known as title tags. Title tags not solely improve the variety of phrases that may be listed, additionally they present a possibility to additional talk options to potential gamers.

The highest three ends in seek for the question “platformer puzzle” are Climb Larger by Orbital 9 Video games, Divinest Gentle by Gleb Mirolyubov, and Starland by SUHOR GAMES. Each one in every of these video games comprises each “platformer” and “puzzle” of their title tags. Moreover, almost each recreation within the prime 25 search outcomes comprises one or each of those phrases.

Whereas Cat Hen does embody these phrases of their 50 character quick description “Journey dwelling on this lovable puzzle platformer!” duplication on the Google Play Retailer shouldn’t be detrimental to rating. Since phrase constructing is non-existent on the Google Play Retailer, with a view to construct long-tail key phrases they should be included as they’re supposed to be listed.

With that in thoughts, including “platformer puzzle” as a title tag would permit Cat Hen to rank for each it and “puzzle platformer” within the quick description. Raiyumi then has alternative to additional flesh out their Google Play quick description with 30 extra characters, which might permit them to focus on a fair larger variety of well-liked phrases.


One of the essential fields on the subject of App Retailer Optimization on the Google Play Retailer is the complete description. The total description permits for 4,000 characters, and it’s also listed for key phrases alongside the title and quick description. Whereas customers might not at all times learn the complete description in its entirety, Google’s algorithm does.

Cat Hen’s description shouldn’t be benefiting from the ample room for key phrase focusing on. Clocking in at a mere 335 characters, lower than a tenth of the out there house, there may be lots of room for enchancment right here.

The construction of a full description can be an essential consideration. ASO greatest practices counsel that the primary a part of an outline ought to be an attractive introduction that communicates options in a manner that customers will take pleasure in studying. Moreover, putting key phrases right here in a manner that reads naturally will set the stage for Google’s algorithm.

Following the introductory paragraphs it’s a good suggestion to create a characteristic space. Cat Hen’s total description it structured equally to a single characteristic checklist. To enhance this breakdown Raiyumi might focus in on a couple of core options that they need to spotlight.

As soon as the precedence options are recognized, they’ll analysis which key phrases associated to those options have excessive search quantity and use these phrases to move the characteristic checklist. Following the heading, three or 4 bullet factors that present extra context may also help flesh this space out whereas offering house for extra supporting key phrases.


With the intention to drive conversion on the Google Play Retailer artistic parts should be optimized alongside the front-facing metadata. App retailer screenshot design includes vital analysis and testing with a view to obtain probably the most optimum outcomes, however there are a couple of greatest practices that may assist get the method began.

Having a look at Cat Hen’s present screenshots reveals a couple of areas that might be improved. Whereas they’re already incorporating high-quality in-app pictures which might be correct to gameplay, they aren’t together with any UI parts. Within the recreation it’s arduous to see the consumer interface as a result of its transparency worth, nevertheless UI within the screenshots might permit customers to place themselves within the mindset of taking part in the sport.

Cat Hen’s screenshots are additionally lacking out on the observe of including copy textual content. Screenshot copy textual content or callouts present a manner for builders to speak the core options of a recreation or app with potential customers. Together with emphasised key phrases which might be extremely seen on smaller screens might assist customers see that that is the app they’re looking for while not having to learn additional.

Moreover, together with accolades or distinctive options as worth propositions may also help the sport stand out from competitors. An essential a part of bettering conversion is making a case for why this app is a better option than the closest competitor, and screenshot callout textual content is an effective way to attain this aim.


Cat Hen by Raiyumi is a enjoyable and lovable puzzle platformer that’s at present being featured by Google. They’re certain to expertise a lift in natural visitors throughout this that includes, nevertheless they could must revisit their retailer itemizing to take care of the next natural baseline. With a couple of greatest practices for App Retailer Optimization, this Android recreation can fly to the highest of the charts and win new customers’ hearts alongside the best way.


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