Analyze app visibility changes easier

Having difficulties with analyzing your cellular app visibility? Effectively, not anymore!

Table of Content

With our newest launch, we launched historic information for search quantity values. This function primarily lets you perceive higher adjustments within the visibility of your app, comparable to:

Why do I get decrease visibility within the App Shops? Is it as a result of my model obtained much less, or my focused generic key phrases obtained much less fashionable?
Why do I get decrease impressions with Apple Search Advertisements? Did my focused key phrases lose visibility? Or did one in every of my rivals get the next share of voice?

On this article, we are going to clarify how one can profit from this new function in and the way it might help you higher perceive adjustments in your cellular app visibility.

What’s search quantity and why is it vital?

Choosing the proper key phrases to your cellular app is crucial. However what truly strikes the needle is the search quantity behind these key phrases.

Key phrase search quantity reveals you ways many individuals are looking for a key phrase in a particular market. In different phrases, it tells you ways fashionable the key phrase is amongst cellular customers. In ‘s all-in-one person acquisition device, you’ll get search quantity values between 5 and 100:

5means the key phrase has a negligible search quantity. In different phrases, nobody is looking for this time period.
100means the key phrase has a really excessive search quantity. In different phrases, everyone seems to be looking for this time period.

We normally suggest aiming for a mixture of larger and decrease search quantity key phrases. However the key phrase technique additionally strongly will depend on the maturity of your app. Keep in mind: selecting which key phrases to deal with ought to at all times be primarily based on a mixture of various values comparable to search quantity, problem, and (if relevant) key phrase rating. Lastly, relevancy can be essential in selecting a key phrase to your app retailer metadata.

Vital to say is that search quantity values are usually not static. As customers’ search behaviour adjustments, so do the search quantity behind particular key phrases. Throughout sure instances of the 12 months, individuals are on the lookout for completely different search phrases, and therefore the search quantity of these key phrases will get a lift whereas others lose quantity. However how are you going to know that and react? Let’s dive into the attainable eventualities!

Why do I get decrease app visibility within the app shops?

Seeing your app shedding visibility may be regarding at first sight. Nevertheless, the excellent news is that is right here that will help you determine the explanations behind it and take motion primarily based on that. There are a number of eventualities that you simply would possibly encounter. So let’s take a look at every of them individually.

Did my model get much less fashionable?

Once in a while, manufacturers would possibly expertise a lower in model consciousness inside a selected market and retailer. Through the use of an ASO device like , you’ll be able to verify the search quantity historical past of your model identify. It lets you perceive whether or not there’s a correlation between a decline in search impressions and the search quantity behind your model identify.

What do you have to do now: First, attempt to higher perceive the scenario by taking a look at an extended timeframe. Attempt to perceive if seasonality might play a task in your evaluation. Do you usually see a drop in site visitors throughout this time of the 12 months? Or might it’s that you simply stopped any advertising marketing campaign centered on model consciousness? In any case, you would possibly need to look into it together with your branding workforce and focus on whether or not it is price boosting model consciousness extra via completely different advertising methods, comparable to operating social media campaigns.

Did my generic focused key phrases get much less fashionable?

If you’re optimizing your app’s metadata by concentrating on generic key phrases, you might lose app visibility on the shop resulting from one of many following causes:

Seasonality. For instance, a key phrase like “swimming” would possibly turn into fashionable in summer season, vs. a key phrase like “snowboarding” would possibly acquire extra recognition over the winter months.
Market traits.As an example, the key phrase “Black Friday” will normally have a really excessive search quantity round black Friday days and have a extra vital drop shortly after.

Be aware: if generic key phrases you utilize in your metadata are getting much less fashionable, it implies that much less search site visitors is being pushed to your app.

What do you have to do now: for those who discover a extra vital decline in search quantity for one in every of your focused generic key phrases, take into account changing it in your metadata with a key phrase with higher search quantity.

Listed here are some tips about what you would possibly need to take a look at in case you are attempting to determine a lower in visibility:

Verify for those who misplaced rankingson any essential key phrase(s) with excessive search quantity. If sure, proceed with an evaluation: when did the drop occur?
Have you ever made any metadata adjustmentsthroughout that point interval and stopped concentrating on these key phrases?
Verify in case your retailer advertisements(Apple Search Advertisements + Google Advert Campaigns) have seen any adjustments. A discount in advertisements can have a major affect on search site visitors.

Why do I get decrease impressions on Apple Search Advertisements?

A drop in impressions for key phrases that normally carry out effectively could be upsetting. However don’t be concerned, is right here that will help you.

Did my focused key phrases lose visibility?

Much like the state of affairs talked about above, it may be that the search behaviour of cellular customers modified. In different phrases, you bid on key phrases, however individuals are wanting much less for these key phrases.

What it is best to do now: Analysis some new high-volume key phrases that might be added to your campaigns and thereby steadiness the loss in visibility.

Did my rivals get extra aggressive with key phrase bidding?

In the event you see that you’re getting much less site visitors inside your Apple Search Advertisements on particular key phrases, it may be price checking if a few of your rivals obtained extra aggressive on sure key phrases.

Use ‘s Advert Intelligence options to see if rivals may be the explanation to your visibility loss:

Verify the key phrases your rivals are operating advertisements on
Determine prime bidders per key phrase for each language
Spot which rivals have the best advert spend per key phrase
Monitor who’s getting the best share of voice per key phrase
Uncover which apps get the best advert visibility per nation

What do you have to do now: In the event you discover that your rivals impacted your app visibility loss, it is best to attempt to perceive their technique higher and see what you may enhance primarily based on that. If a selected key phrase obtained much less visibility due to a competitor bidding larger on it, you would possibly take into account growing the bid extra aggressively.

Listed here are some tips about what you would possibly need to take a look at if you wish to determine why you bought decrease impressions on Apple Search Advertisements:

Improve the bids step-by-step. Your CPT may not be excessive sufficient, and rivals are successful the public sale.
Verify the relevancy of your key phrases. Even an elevated bid is not going to provide help to overcome the truth that key phrases have to be related to your app. Keep in mind that advertisements get displayed primarily based on a mixture of relevancy and bid quantity.
Enhance natural efficiency. A strong natural key phrase efficiency will provide help to seem extra related to the algorithm and make it simpler to seem on prime of the search outcomes together with your advert.

Sum up: historic information on search quantity

In different phrases, now you can analyze how the search quantity of particular key phrases advanced over time and affect your app visibility. This function primarily lets you perceive higher adjustments within the visibility of your app, comparable to:

Why do I get decrease visibility within the App Shops? Is it as a result of my model obtained much less, or my focused generic key phrases obtained much less fashionable?
Why do I get decrease impressions with Apple Search Advertisements? Did my focused key phrases lose visibility? Or did one in every of my rivals get the next share of voice?

Analyze app visibility changes easier with historical search volume