9 Elements You Should Consider When You Launch App A/B Tests

The significance of the screenshots ought to by no means be underestimated. It’s among the many most dear advertising belongings that you’ll ever have. Inside the hundreds of thousands of apps in each Google Play Retailer and the App Retailer, it’s troublesome to remain on prime of the competitors with out the most effective screenshots in your app.


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In fact, you shouldn’t merely use random screenshots, however it’s important to use the most effective ones. Including any screenshot only for the sake of getting one received’t convey the success your need.

So, how would in case your screenshot is the most effective one you’ve had till now? How will you make sure that you might be utilizing screenshots that convey the next conversion charge? Most significantly, how are you going to assess the effectiveness of your screenshots?

The reply is A/B testing.

However you might ask, “What ought to I check?” There are simply so many issues to contemplate. How will you make sure that you might be testing the precise factor on the proper time?

No worries, as a result of we’re right here to reply your questions. To enhance your screenshot A/B testing course of, you have to check the vital parts of your screenshots. Nonetheless, in case you are questioning what these screenshot parts are, please learn our article on this subject: “How to A/B test screenshots on iOS? How to leverage Apple Search Ads to run screenshot A/B tests?”)

1. Variety of the screenshots

Try these numbers in regards to the prime 100 apps:

  • 3 out of the highest 100 apps use 2 screenshots
  • 6 out of the highest 100 apps use 3 screenshots
  • 13 out of the highest 100 apps use 4 screenshots
  • 78 out of the highest 100 apps use 5 screenshots

So this provides us a sign that the candy spot could be 5 screenshots. In fact, this isn’t a one-size-fits-all quantity, but it surely provides you an thought that you just may need to think about using round 5 screenshots.

The variety of your screenshots would straight have an effect on the impressions, downloads, and conversion charge of your app. That’s why you must decide what number of screenshots you’ll use rigorously.

You should A/B check the variety of your screenshots. Is having 2 screenshots sufficient? Do you have to use 3, 4, or 6 screenshots? Ought to maximizing all accessible screenshot slots would make a distinction? You simply don’t know but, however you’ll have a a lot better thought when you begin A/B testing the variety of screenshots you might have.

2. Order

After deciding on the variety of screenshots that you just need to have (you possibly can maintain A/B testing them afterward), you additionally have to resolve the order wherein they seem, which screenshot must be the primary, second, third, and so forth.

The most effective screenshot A/B testing observe is to position your most vital screenshot on the forefront. The primary aim is to make sure that your customers would instantly be intrigued in putting in your app even simply by your first screenshot.

As you possibly can see, the primary screenshot can stand by itself. It additionally successfully tells you what the app is all about by saying “Mix Two Images Collectively,” which is definitely the primary characteristic of this app; therefore, the title — Blender Digital camera.

The second screenshot then exhibits the potential customers wonderful examples of what the app can do. By exhibiting examples, customers are given an thought of the options and capabilities of the app. Then, for the third and fourth screenshots, the interface of the app is proven to assist customers study extra about how simple it’s to make use of the app.

Typically talking, you need to order your screenshots based mostly on significance quite than essentially the most logical sequence. Most individuals would quite need to know first what your app is all about quite than instantly taking them to via your app step-by-step.

Now, after getting decided the most effective order of your screenshots, the A/B check would make it easier to perceive whether or not your chosen sequence results in the next conversion charge or not. Carry on testing till you get the most effective sequence attainable.

3. Orientation

As you might already know, your screenshots might be seen both in portrait or panorama orientation. By default, you may suppose that portrait orientation brings the best conversion. In any case, smartphones are normally held in portrait. Nonetheless, you’ll actually by no means know till you A/B check your screenshots.

For instance, most app screenshots are proven in portrait. Right here’s an instance from Deezer:

Understandably, you’ll find their screenshots in portrait mode as a result of the app is primarily seen in portrait. Nonetheless, there are different apps that use panorama design. An instance is the favored on-line sport Cellular Legends:

Typically, the way you select to show your screenshot would rely upon how your app shall be used. However, earlier than you make the ultimate conclusion on whether or not to decide on panorama or portrait, it’s higher to nonetheless do A/B testing. You may as well attempt mixing each portrait and panorama. You could be stunned with the A/B check outcome.

4. Coloration

Wassily Kandinsky, a well-known Russian painter, and artwork theorist, as soon as mentioned, “Coloration is an influence that straight influences the soul”, and this may be attributed to the screenshots as effectively.

Selecting the colour might be tough for many individuals, particularly if this isn’t their cup of tea. There are simply so many colours to select from.

On this case, having a background in colour psychology could be useful. Except for that, you can begin wanting into your model and the general motif that you just need to use. You need to then get an thought of what colour to make use of.

Now, to date, once you select the colour scheme of your app screenshots, it’s most definitely you based mostly it in your desire. Thus, additionally it is excessive time to see what your customers want.

A/B testing will make it easier to decide which colour mixture is the most effective in your potential and present customers. What you are able to do is put together units of screenshots you need to evaluate. From there, you possibly can proceed with A/B testing.

Strive totally different colour mixtures and motifs. When applied proper, your screenshot AB testing outcomes ought to inform you which set of screenshots provide the finest efficiency.

5. Background

The precise background of your screenshots can dramatically enhance its enchantment. There are numerous backgrounds that it’s essential to check. Backgrounds might be so simple as one single colour or a blurred photograph. Generally, you may as well seize a scene out of your app and use it as a background.

No matter background you select, you should definitely A/B check it. Generally, a background could be adequate for you however not in your customers.

6. Font

There are a whole lot of fonts accessible at the moment. The times that you just had been merely selecting between Instances New Romans and Calibri have handed.

One of many fundamental targets of your A/B testing is to see which font appeals the most effective to your audience. You should ask, “Ought to I exploit totally different font kinds?” “Can utilizing 1 or 2 font kinds could be sufficient?” “What font measurement ought to I exploit?”

With this in thoughts, you simply don’t want to find out what font type it’s essential to use, but additionally the font measurement.

You’ll be able to see that they persistently use the identical font type, from their screenshots to their app.

One other optimistic level it’s essential to contemplate is how they solely use a couple of phrases. This eliminates quite a lot of noise. The phrases used targeted on what issues most with their app.

So, you need to know if doing the identical factor would profit your app. You’ll be able to uncover this via screenshot AB testing.

7. Type and the theme of the screenshots

The theme or type of your screenshot set additionally performs a job in making your app interesting or not. Typically, you may have already got a method in thoughts. Mainly, you can base this on what your app is all about.

For instance, in case your app is a photograph modifying one, then you might select a playful and artistic type. Nonetheless, you don’t have to limit your self to those kinds. You’ll be able to all the time discover different themes in your app particularly once you attempt to create a theme based mostly on varied seasons of the 12 months.

The main target of the screenshots is in-app options and pictures. Nonetheless, they’ve completed it in such a means that the screenshots look magical, eye-catching, and interesting. The type they use is straightforward, however nonetheless spectacular on the identical time.

A/B testing your screenshot kinds ought to make it easier to resolve which type suits completely to your app.

8. Options

Your screenshots must be in regards to the options of your app. You’ll be able to select which options you need to showcase first and the way you need them to be proven in your screenshots. There are numerous methods to showcase your app’s functionalities. So, you should definitely A/B check and decide one of the best ways to current them in your screenshot.

9. Recognitions

Lastly, one vital factor you need to A/B check could be displaying the recognitions and awards your app has achieved. A number of customers can simply be impressed once they see badges of recognition added in your screenshots. Thus, you probably have sure accolades, don’t hesitate to incorporate them in your screenshots.

For sure, you need to use A/B testing to substantiate if displaying awards and recognitions to your screenshots would result in greater conversion and if it does, how a lot conversion does it produce.

Remaining phrases

Now that you’ve learn the totally different screenshot parts to check, it’s time so that you can apply what you discovered. Remember to carry on screenshot AB testing. It’s a unending analysis course of.

Whereas A/B testing is a crucial facet of your App Search Optimization (ASO) effort, it may be troublesome at occasions to carry out. Fortunately, you are able to do A/B testing on iOS through creative sets. To convey your A/B testing up a notch, you need to use Merikal. You’ll be able to launch A/B exams in a short time on iOS and you may observe the efficiency of the variations very simply.

With this in thoughts, you should definitely A/B check your screenshots and see the way it can dramatically enhance your app’s conversion charge! If you want to study extra in regards to the screenshot testing characteristic of Metrikal in addition to the opposite sensible elements of it, please schedule a demo or contact us!


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